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Nachhaltigkeit und Consumer Confusion am Point of Sale
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Nachhaltigkeit und Consumer Confusion am Point of Sale
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Nachhaltigkeit und Consumer Confusion am Point of SaleAnja Buerke untersucht, wie der Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel gefrdert werden kann, da trotz steigender Umstze nachhaltiger Produkte Bio und Fair Trade Lebensmittel noch immer eine Marktnische darstellen. Sie betrachtet Determinanten und Wirkungen von Consumer Confusion am Point of Sale beim Kauf nachhaltiger Produkte und zeigt auf, inwieweit die Produkte selbst sowie die Gestaltung der Verkaufssttte zur Consumer Confusion
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Nachhaltigkeit und Consumer Confusion am Point of Sale
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27549508808
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